Cultivate Book Launch Course

Cultivate a space where your message takes root and readers feel at home.

A practical, encouraging course for authors who want to build genuine connections with their audience—without chasing trends or burning out. For $300, you’ll gain lifetime access to industry-tested strategies, best practices, and tools that empower you to build an online presence that truly reflects your voice.

Register and Buy the Course for $300

You’re in the right place if…

You didn’t start writing just to get lost in the noise of social media.

You want a platform that feels natural, aligned with your voice, and draws in readers who truly connect with your message.

If you’ve ever thought:

  • “I know I need to grow my audience, but I don’t know where to start.”
  • “I feel like I’m spinning my wheels with social media.”
  • “I want to engage readers without it feeling forced or salesy.”
…then Cultivate was built for you.

By the end of Cultivate, you’ll:

  • Understand the difference between “owned” and “rented” digital spaces—and how to balance them.
  • Build a website and email list that truly serve your readers.
  • Use social media with intentionality, not obligation.
  • Develop a sustainable, repeatable book launch plan.
  • Approach your platform with hospitality, clarity, and confidence.

At $300, Cultivate offers an accessible way to gain professional-level guidance that’s been developed and refined through more than a decade of working with authors.

Computer screen displaying checklists

Unlike courses that focus on algorithms and quick wins, Cultivate helps you:

  • Identify what truly matters for your unique message and audience.
  • Create space for trust, connection, and long-term growth.
  • Implement industry-tested strategies developed over a decade of working with authors.

We believe platform-building is less about chasing attention—and more about planting seeds that grow into lasting relationships.

All for a one-time payment of $300—no subscriptions, no expiration dates, just everything you need to cultivate a thriving author platform.

Course Breakdown

Owned Space – Your Website & Email List

Build a solid foundation you control, where readers can find and follow you without relying on ever-changing algorithms.

Rented Space – Social Media

Learn how to use platforms you don’t own with purpose and strategy—without letting them run your life.

Cultivating Your Book Launch Plan

Design a launch plan that builds excitement, draws in your ideal readers, and keeps them engaged beyond launch day.

Invest in Your Growth

The full Cultivate Course is $300—a one-time investment designed to pay dividends for years to come. For less than the cost of a professional photoshoot or a single ad campaign, you’ll gain a complete framework for building your platform, connecting with readers, and launching your book with confidence. Think of it as equipping yourself with the tools and strategies to grow your audience steadily and sustainably, book after book.

Register and Buy the Course

Perfect for:

  • First-time authors building their audience from scratch
  • Established writers ready to deepen reader relationships
  • Authors navigating both traditional and self-publishing paths

Not for:

  • Those looking for an overnight follower boost
  • Authors unwilling to commit to small, consistent actions

About the Instructor

Lindsay Gustafson Headshot

Hi, I’m Lindsay.

For over a decade, we’ve partnered with authors to grow meaningful, sustainable connections with their readers. Our team at Apricot Services has launched books, built websites, managed social media, and coached writers through every stage of the platform journey. Cultivate distills the strategies that actually work—so you can spend less time guessing and more time sharing your message.

Your words matter. Let’s make sure they reach the people who need them most.

Register and Start the Course Today

Because a thriving platform doesn’t happen by accident—it’s cultivated.

Learn More About Apricot Services
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